Hello Saints
Using creativity to build bridges
Advertainment is a central piece of Likely, but it’s not everything we do. When one of our partners, Jeff McCullough, launched a YouTube channel in March of 2022 as a passion project, our team provided key advice and consultation on the channel’s production and stylistic direction. Hello Saints aims to build bridges between two of the largest faith groups in America: Evangelicals and Latter-day Saints (Mormons). The channel consists of various content-types including vlogs, react videos, and interviews.
In less than a year after launching Hello Saints, Jeff had garnered over 3 million views. It’s fulfilling to work together on passion projects like this in an effort to builds bridges with kindness and respect, while discussing topics that are important to so many people.