How We Made a Cinemagraph for Fellow Creators

Meet Becki & Chris

At Likely, we've always been avid fans of content creators who go the extra mile to stand out in a crowded digital landscape. Becki & Chris are a prime example of creators who have caught our attention and kept us hooked for years. What sets them apart? It's not just their fun personalities and engaging content; it's the fact that their "merch" game is in a league of its own.

Most creators stick to conventional hats, stickers, and logos on t-shirts. But Becki & Chris have taken merchandising to a whole new level. They've ventured into the world of home goods, producing products that seamlessly integrate with their unique style and resonate with their audience. It's this commitment to creativity and originality that made us choose to feature them in an Unauthorized Commercial.

Unauthorized Commercials: What's the Idea Here?

*Look closely: our cinemagraph is a hybrid photo/video*

Our Unauthorized Commercials series isn't just about creating fun videos. It's about producing content "on spec" to help introduce ourselves to creators and brands we love. It's a creative challenge, a form of networking, and a way to provide authentic value – without asking for anything in return.

What’s a Cinemagraph, and Why Did We Try It?

A cinemagraph is a unique hybrid, like a mix between a photograph and a video. It features elements that are still and elements that are in motion. Although we’d never created a cinemagraph before, it seemed like a fun challenge. Plus, we believed it could be genuinely useful on Becki & Chris's product webpage.

On our YouTube channel, we published a video (see below) that walks through our process of creating this cinemagraph, providing behind-the-scenes details like:

How we set the scene to appear rainy on a sunny day
How we used layers of stock video to enhance motion

The Reaction

Once we completed the cinemagraph project, we couldn't wait to share it with Becki & Chris. So, we tagged them when we released our video, and the response was more than we could have hoped for.

Becki & Chris loved our work, leaving a heartfelt comment and even sharing it with their audience. In doing so, Becki & Chris introduced their audience to us, creating a synergy that felt just right.

The Big-Picture Vision: Becoming Go-To Creators

Why do we take time to create content for brands who haven’t hired us? Our wild, big-dream goal is to become known as the creators that other creators want to hire when they release new products and merchandise. Collaboration is at the heart of our journey, and working with creators like Becki & Chris is a significant step in that direction.

In the ever-evolving digital landscape, we believe in the power of collaboration, creativity, and pushing the boundaries of content creation. Stay tuned for more exciting collaborations, unconventional commercials, and plenty of magic from Likely!

Promo for Becki & Chris