Discovery TV Spot

48 Hours ‘Til Broadcast

When the team at Discovery approached us with an urgent need, our team kicked into gear and delivered an awesome video in less than two days.

The task? Write, shoot, and edit a 30-second broadcast-ready toy commercial for Walmart.

Inspiration

The nature of the product – a STEM toy encouraging kids to learn about electricity – sparked many creative ideas for our commercial. We owe some of the style inspiration to Bas Berkhout, a filmmaker with a unique and modern visual aesthetic.

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Impossible is Normal

How was it possible to pull this off in such a short period of time? Years of experience prepared our team for this moment. We quickly brainstormed a concept, cast our own kids and their friends, and streamlined production. Watch our vlog that tells the full story.

The Likely Crew channel is all about our team planning, filming, and editing commercials. Watch behind the scenes as we try unique techniques to create all kinds of different brand videos.

See how we created the Discovery MindBlown commercial