FAO Loves Target

Watch our 30-second spot for FAO Schwarz x Target

Capturing the Magic

Our partners at FAO Schwarz presented us with a challenge: tell the world about FAO’s new partnership with Target.

Quite an incredible opportunity for us! We set out to create a commercial that told a fun, imaginative story in just 30 seconds. How will these great FAO Schwarz toys arrive at every Target store? What if the iconic mascots – Toy Soldiers – were sort of Santa-esque characters who could teleport themselves across the globe?

Big Ideas Come in Small Packages

With just a three-person crew and very minimal production gear, we managed to execute our vision for the spot. One of the many advantages of our experience as YouTube creators is that we’re just as comfortable on camera as we are operating it. This allows us to be nimble and efficient, taking on every role from concept to acting to editing. Watch the behind-the-scenes adventure!

On the Air

Likely’s FAO Loves Target commercial ran nationally on Hulu, movie theaters, and other digital distribution channels in 2020 and 2022. We loved getting messages from friends and family across the country saying, “I just saw you guys on TV!”