Promo For Jimmy Fallon
Last year brought many incredible opportunities for the Likely team, not least of which is our ongoing partnership with the famous FAO Schwarz toy store. So when our partners at FAO recruited us to create videos promoting Jimmy Fallon’s new book, we were all in.
5 More Sleeps ‘Til Christmas
Fallon’s new children’s book, 5 More Sleeps ‘Til Christmas, is on sale inside FAO Schwarz in New York City. In fact, Jimmy works closely with the toy store because of its location: just downstairs from the Tonight Show at 30 Rockefeller Plaza. So when Jimmy’s PR team needed video content to promote the book, we were brought on board.
Directing Jimmy Fallon (and acting alongside him) was a once-in-a-lifetime experience. Check out the video below to hear us tell the story of how it all came together – and almost didn’t happen.
Press Package
The media we produced included a video where Jimmy answered kids’ questions for this People.com article, as well as a separate video where he read his book (via Zoom) to children at St. Jude’s Hospital.
Directing Jimmy Fallon (and acting alongside him) was a once-in-a-lifetime experience. Check out the video below to hear us tell the story of how it all came together – and almost didn’t happen.
Watch “How We Made a Commercial for Jimmy Fallon”