Mattel Web Series

Introducing Block Party – our original video series all about Bloxels by Mattel. Featuring games, challenges, and all manner of YouTube shenanigans, Block Party was hosted by Jon Stamm, Joey Graves, and Danny Gula.

Watch all 39 episodes of Block Party here.

The weekly show aired from September 2016 to August 2017 and generated more than 250,000 (and counting) organic views for the brand.

Trends

Block Party was pure advertainment. Playing into popular trends across YouTube (e.g. blindfold challenges, “let’s play” formats, etc.), our team was able to blend entertaining video content with a subtle sales pitch for Bloxels.

Creative Freedom

The teams at Mattel and Bloxels recognized our expertise in this area, allowing us to take creative ownership of the set design, episode hooks, and value propositions.