Noble Cut Distillery
FLAVORED WHISKEY Ads
We’re proud to present our latest ad spots for two flavors of Noble Cut Distillery whiskey: Salted Caramel and Apple. Watch each of them below.
Unauthorized Commercials
We used this project as an opportunity to pilot a video series that we’re calling Unauthorized Commercials. Because the whiskey ads were shot “on spec”, there was no guarantee Noble Cut would like them, let alone share them (spoiler: they did both). Our vlog tells the story of making these two different commercials, giving our audience a peek behind the scenes at the techniques for filming products in various scenarios.
Don’t Believe Your Eyes
In the process of filming the apple-flavored whiskey in our studio, we set up what’s called a “beauty shot”. Often used as the final image in a commercial, a beauty shot is stylized and meticulously crafted. Its purpose is simply to make a product look its absolute best. However, particularly in food and beverage commercials, looks can be deceiving.
Check out this short behind-the-scenes video to see how the Likely crew employs some tricky movie magic with lighting, backgrounds, and props. Follow along for more!