Unit 1 Smart Bike Helmet
How we Created a spec ad for unit 1
Spec Ad - /spek-ad/ - a non-commissioned commercial made to showcase the skillset of a video production company.
In our Q4 vertical video campaign, the Likely crew crafted several spec ads that wow-ed fans and brands alike.
Entertaining for viewers. Useful for businesses.
Our process
How do we make a bicycle helmet look cool?
This isn’t your average bike helmet. When connected to a smartphone, it features brake lights and turn signals. The sleek design and quality construction made this a perfect product for a moody, movie-trailer style video.
But how do we get people to watch the commercial?
In order to hook viewers in, we try to evoke a sense anticipation, teasing the product throughout the filming process. This also gives us a chance to be ourselves and let the personalities of the crew connect with the audience.
Our results
After it went live, Unit 1 saw the video and reached out to us. Their team enjoyed the spec ad and inquired about usage and distribution; we benefited from showcasing our skills and growing Likely’s viewership. Win-win.